Identify the option that is best suited to your campaign goals. If you want to drive deeper engagement with your Google Ads, you can add interactive elements. Engage viewers with interactive elements in your video ads This is good for reaching a large audience with a short, memorable message. Viewers cannot skip the ad, which is shown 1,000 times total. The type of ad format usually plays for six seconds or less before, during, or after another video. You can reach people in their discovery moments when they’re searching or browsing videos. You can find this ad format appears next to related YouTube videos, or in YouTube search results, or on the YouTube homepage for desktop and mobile. Hence, you should use this format if you want your Google Ads to appear before, during, or after a YouTube video. Most importantly, you will only have to pay when a viewer watches the ad in full duration or interacts with your Google Ads. After 5 seconds, they can choose whether to skip or continue watching. This ad format immediately attracts viewers to your content.

These formats provide a variety of ways to encourage viewers to engage further with your content. You can easily choose an ad format to promote your products and services with video ads, image ads, app or digital content ads, and more. Use specific Google Ads formats for your campaign. If your budget is limited, you can pace the delivery of your ads throughout the day.

When: Choose which device your ads will appear on and how often they will be displayed.

You can even create custom locations by defining a radius or place of interest.

Where: If you wish, you may assign a custom location of your audience depending on their country, region, city, or postal code.

You can also select the video or channel on which you want your ads to appear.

What: If you want to reach viewers searching for specific content, you can use contextual targeting.

You can easily target 18-34-year-old female cookery enthusiasts who subscribe to various food channels and watch cooking videos. Suppose, you are targeting audiences for your cooking channel. Who: You may want to choose specific or niche audiences based on demographics, languages, and interests.

When launching a Google Ads campaign, it is imperative to define the audience you wish to reach.

Analyze your campaign results and optimize it.

Engage viewers with interactive elements in your video ads.

Link youtube channel to google ads